In true Brady fashion, the announcement wasn’t your average press release. No, the GOAT did it by ripping open packs of cards, each one revealing the next city in his cardboard crusade. Las Vegas was the first pull — fitting, since he’s already a part-owner of the Raiders. “Do you think we can do the 50-yard line at Allegiant?” he asked in the video. Translation: I already texted Mark Davis, and he said yes before I finished asking.
The other five new stores? Mall of America, Dallas, San Francisco, Sacramento, and Palo Alto — basically a mix of football towns, tech money, and spots where a $500 PSA 10 Luka Doncic rookie can get you more social validation than a Tesla Plaid.
Brady didn’t say exactly when these stores would open, only that “We’ll be there soon.” Which, for those keeping track, is the same thing he told the Miami Dolphins before the tampering scandal.
Currently, CardVault has shops in Chicago, Boston, Foxborough, Mashantucket (inside Foxwoods Casino, because why not?), East Rutherford, and East Hampton — for the collector who likes his slabs graded and his rosé chilled. A seventh location is set to open in New York, because of course it is.
The expansion is part of a bigger, clearly quarterbacked strategy: Brady and his partners are aiming for 50 total CardVault locations. Yes, fifty. Which means that before too long, you might be able to buy a Tom Brady rookie card between a Wetzel’s Pretzels and an Auntie Anne’s.
Brady picked up a 50% stake in the company earlier this year, rebranding it as CardVault by Tom Brady — because when your brand equity has its own Wikipedia page, you use it. Founded in 2020, CardVault’s Gillette Stadium location was even crowned “America’s Best Card Shop” back in 2022, proving that the guy can still win trophies for things that aren’t football.
Since hanging up the cleats in 2023, Brady’s been on a full-blown collectibles bender — working with Fanatics, appearing at Fanatics Fest NYC, and even selling off his personal memorabilia at Sotheby’s in a $9 million “GOAT Collection” auction. You know, just in case you wanted to buy a piece of the man who broke Atlanta’s spirit in Super Bowl LI.
According to Inc., CardVault’s been growing faster than a Mahomes comeback — 338% growth over the last three years — and now ranks among America’s fastest-growing private companies.
At this rate, by 2030 Brady might own more card shops than passing records. And if you’re wondering whether he’s in this for the money or the hobby — remember: this is Tom Brady. The man doesn’t collect cards; he competes with them.
So, if you see a CardVault by Tom Brady pop up at your local mall, don’t be surprised. It’s not a pop-up shop — it’s another step in his ongoing quest to conquer every possible leaderboard on Earth.
