The $350 million forgery that shook the sports memorabilia world

You're reading

Section Title

The $350 million forgery that shook the sports memorabilia world

Insurance, Luxury Assets & Collectibles

Published on: Jul 24, 2025

Share this story

In the world of sports memorabilia, few things carry more weight than a signature. A moment frozen in ink. A mark of authenticity. A link between myth and memory.

This month, the market was rocked by news that Brett Lemieux, a man from Westfield, Indiana, had allegedly confessed to orchestrating one of the most extensive sports memorabilia forgery operations ever uncovered—an estimated $350 million worth of counterfeit goods. Days later, Lemieux died by suicide, leaving behind a written confession and a trail of forged legends.

One man’s pen, Millions in Damage

According to federal investigators, Lemieux’s operation spanned decades. He reportedly faked autographs from titans like Babe Ruth, Lou Gehrig, and Michael Jordan, using aging techniques and fake certificates of authenticity to pass them off as genuine. The fakes were sold at card shows, online auctions, and even through trusted resellers—many of whom were likely unaware they were complicit.

Collectors are now reckoning with what’s in their vaults. At WAX, we’ve seen a surge in inquiries about signature verification and provenance documentation. “It’s sobering,” said one WAX client who manages a seven-figure memorabilia portfolio. “You think you’ve done your homework—until a story like this breaks.”

The Market Reality

The U.S. sports memorabilia market is worth $6 billion, according to IBISWorld. If Lemieux’s forgeries truly reached $350 million in market value, his fakes represent nearly 6% of that figure. And that’s just one person.

This isn’t a fringe issue—it’s systemic.

A Turning Point

Lemieux’s death ended one chapter, but the story is far from over. Thousands of items he touched may still be in circulation—hanging in sports bars, tucked into portfolios, or filed under “insured” when they should be filed under “unknown.”

For serious collectors, this is the moment to reassess.

What’s real? What’s paper-backed versus data-backed? How do I know what I own?

Trust in this market is fragile. But it can be rebuilt—through documentation, due diligence, and digital safeguards.

If Lemieux proved anything, it’s that a single pen can fake greatness. But a smart collector knows better: real value doesn’t come from ink alone. It comes from knowing your story is solid.

About Collector Intelligence

Collector Intelligence is the cultural extension of WAX Collect — built for collectors, by collectors. It reflects our belief that protecting what you love starts with understanding what it means to own it. More than content, it’s a trusted source of insight and discovery that proves WAX isn’t just an InsurTech company — we speak the language of modern collectors and share their values.

© 2025

All Rights Reserved

About Collector Intelligence

Collector Intelligence is the cultural extension of WAX Collect — built for collectors, by collectors. It reflects our belief that protecting what you love starts with understanding what it means to own it. More than content, it’s a trusted source of insight and discovery that proves WAX isn’t just an InsurTech company — we speak the language of modern collectors and share their values.

© 2025

All Rights Reserved

About Collector Intelligence

Collector Intelligence is the cultural extension of WAX Collect — built for collectors, by collectors. It reflects our belief that protecting what you love starts with understanding what it means to own it. More than content, it’s a trusted source of insight and discovery that proves WAX isn’t just an InsurTech company — we speak the language of modern collectors and share their values.

© 2025

All Rights Reserved